From Ali to Art: The Legendary History of Mission Valley’s Town and Country Resort

by Debbie L. Sklar • Times of San Diego

In 1953, San Diego businessman Charlie Brown founded Atlas Hotels and opened Town and Country, Mission Valley’s first hotel. The resort was aptly named for a “town” in the middle of the “country.” (Photo courtesy of Town and Country Resort)

In the heart of Mission Valley, the Town and Country Resort stands as a testament to San Diego’s rich hospitality heritage, where history, culture, and modern charm converge.

Since opening its doors in 1953, this once modest 46-room hotel has grown into a celebrated landmark that has welcomed prizefighters, dignitaries, and Hollywood icons, becoming a stage for unforgettable events and timeless memories.

The Early Days: A Visionary Beginning

In 1953, Charles “Charlie” Brown, a visionary developer, then owner and founder, transformed farmland in Mission Valley into the Town and Country Resort. Back then, the area was primarily used for grazing cattle, but Brown saw the potential for a destination that would attract travelers and locals alike. Originally built as the “Million Dollar Mission Valley Hotel,” the resort featured a swimming pool, clubhouse, and tennis courts, offering a small-town feel amid the countryside.

Town and Country Resort’s old lodging sign. (Photo courtesy of Town and Country Resort)

San Diego’s Mission Valley before modern-day development. (Photo courtesy of Town and Country Resort)

From Modest Beginnings to a Thriving Resort

As San Diego evolved, so did the resort. By the 1960s, Town and Country had grown into a full-scale resort with over 700 rooms, lush gardens, and multiple pools. Brown’s vision was instrumental in transforming Mission Valley from farmland into a bustling hub for tourism, commerce, and conventions.

Historic Guests and Iconic Moments

The Town and Country has played host to numerous iconic figures and events throughout its history. In 1973, Muhammad Ali held a press conference at the resort before his legendary fight against Ken Norton. Ali’s charisma left a lasting impression, and the moment remains one of the most storied chapters in the resort’s history.

In 1973, Muhammad Ali held a press conference at the resort before his legendary fight against Ken Norton. (Photo courtesy of Town and Country Resort)

Hollywood stars like Danny Thomas were frequent guests, and the resort hosted memorable events like the Jerry Lewis Telethon, where the public could interact with performers like Gary Lewis and The Playboys. Molly Ringwald performed at the resort in 1985 during the Great American Dixieland Jazz Festival, delighting audiences with her vocal talent at just 17 years old.

According to a December 1996 newsletter, Junior Seau, the legendary San Diego Chargers linebacker, was once spotted in the Regency Hall kitchen hunting for a peanut butter and jelly sandwich.

Art, Culture, and Modern Elegance

Today, the resort seamlessly blends its historic charm with modern amenities. Its extensive art collection features sculptures and murals reflecting San Diego’s creative spirit, including Thelma, a sculpture honoring a 1920s Olympic diving champion. Vibrant outdoor spaces, such as the retro-style pool with a four-story waterslide, pay homage to the resort’s mid-century roots while offering contemporary comfort.

The Town and Country Resort today. (Photo courtesy of Town and Country Resort)

A Community Landmark

For over seven decades, the Town and Country Resort has been more than just a hotel—it’s been a central part of San Diego’s cultural fabric. From hosting conventions to weddings and community events, the resort remains a beloved gathering place, offering visitors a mix of nostalgia, art, and innovation. Its proximity to major attractions like Balboa Park and the San Diego Zoo further cements its reputation as a must-visit destination.

The pool area at the Town and Country Resort after renovation. (Photo courtesy of Town and Country Resort)

Debbie L. Sklar is a long-time contributing editor to the Times of San Diego. For more historical stories about Hollywood’s Golden Age visit here.